Platform Ecosystem Intelligence

“You cannot manage what you cannot measure.” This especially applies to managing platform ecosystems, but this is precisely what happens when platform vendors lack clear visibility into the technology adoption characteristics of their developer ecosystem. Too often, line-of-business executives are left guessing at adoption issues and trends simply because they have insufficient information.

Working together, the SpikeSource Solution Analyzer, Security Monitoring, Prescriptive Guidance, and Compliance Framework collect valuable data for strategic planning and informed decision making. SpikeSource Platform Ecosystem Intelligence delivers this information to key platform vendor stakeholders, equipping them to quickly identify which programs are delivering desired results as well as those requiring improvement.

Here are a few examples of how platform vendors are using SpikeSource today:

  • Marketing
    • Assess platform adoption and develop targeted programs to drive higher uptake
    • Segment ISVs according to platform adoption characteristics and market to them based on insights gleaned from compliance test results
    • Measure reach and uptake of through-partner marketing programs via customer opens / click-thru of Marketing Kits
  • Partner Programs
    • Develop insights into technology adoption trends
    • Measure and refine platform evangelism and technical competency programs
    • Validate partners for competencies and logo status
  • Business Development
    • Gauge perceived relationship value via collaborative surveys
    • Assess “long tail” usage of current and legacy technologies and develop high volume programs to reach them
    • Correlate ISV participation with logo status
  • Sales 
    • Target legacy technology deployments for “compete wins"
    • Identify prospects for targeted engagement in pilot programs, labs, customer evidence development
    • Measure ISV consumption of remediation content by click-throughs, downloads, retests
  • Engineering
    • Identify common compatibility test failures and prioritize developer resource content creation
    • Drill down on any ISV application for detailed component-level visibility into partner solution
  • Line of business
    • Monitor subsidiary progress to specific partner ecosystem goals

By providing platform vendors a way to continually assess ISV adoption and even collaborate with ISVs on survey design and execution, SpikeSource helps multiple stakeholders prioritize programs and align resources to meet their organizational goals.